New startups are popping up at ‘whack-a-gopher’ speeds everyday.

The competition's getting fierce.

You need to get your brand right, the first time and long before launch day.

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  • I'm a brand consultant based in London with expertise in both brand and brand strategy. My size and blend of expertise hit a sweet spot with charities, start-ups and SME’s.
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Things I do…

 

My size, approach and blend of expertise hit a sweet spot that makes me an attractive option for Start-ups, SMEs and Charities.

I do two things well…

 

1. Strategy

The most important aspect of any brand is ‘focus’. Figuring out not just who you are, but more importantly, who you are not.

 

I’ll help you to define who you are, why you’re here, what makes you unique and why your customers should care.

 

Branding is less about creating an identity for your business and more about creating a shared identity with your customers. Your brand isn’t shaped by how you think it should be, but rather what your customers want it to be.

 

Brand name:

Standout, memorable, easy to spell, pronounce and above all – available.

 

Narrative and positioning:

Why you exist, your purpose, what makes you so special and why people should care.

 

Taglines & straplines:

Get your offer or differentiator in a nutshell.

 

Finding the right words:

Say more with less using a language your customers can relate to and understand.

 

Brand audits:

Evaluate what’s working, not working or possibly missing from your brand.

 

2. Design

Branding is more about people than it is about design. Because it doesn’t matter what you do, or what you sell, there'll be people making a purchasing decision. 

 

People don’t buy the best products or services, they buy the ones they can understand and relate to the quickest. 

 

People have very little time and they have lots of choice. Creating a brand that 'your people' can relate to and want to engage with, is half the battle.

 

Brand assets:
Custom logo design, icons, pictograms and infographics.

 

Art direction:
Commissioning and art-direction of photography, illustration and videography.

 

Online / screen and devices:
Website design, email shots, newsletters, social posts, motions graphics and explainer videos.

 

Offline / print and publications:
Reports, brochures, magazines, flyers, posters and adverts to name a few. 

 

Internal communications:
Brand toolkits and guidelines, presentations, pitch decks and tender documents.

 

Spaces and places:
Branding for events, exhibitions, shops, bars and restaurants.

 

Brand activation

This is where the rubber meets the road. I'll equip you with the necessary assets, toolkits and guidelines to effortlessly roll out your brand. If you find there's any additional design material required that's outside your skillset or comfort zone, then I'll be ready to step in.

 

I can deliver:

  • - Communications material
  • - Website UX and wireframing
  • - UI design
  • - Presentations, decks and pitch documents
  • - Motion graphics and animation
  • - Infographics, pictograms and icons

 

 

People I've worked with…

 

Miss P’s / Kohn & Case  

Oriental Press / The YWD  

Myla and Davis / Acu.  

Defune / Pearspring  

hub4 / the Convention  

Payroll Worldwide  

TradeBridge

Testimonial for a london branding consultant
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Zoom? 

Chat? 

Coffee? 

 

If you feel we'd be a good fit, if you care and are infectiously excited about what you do, then I'd love to hear from you.

 

 

sayhello@whirligigcreative.com 

+44 (0)7918 728928