Things I do…
I do two things well…
The most important aspect of any brand is ‘focus’. Figuring out not just who you are, but more importantly, who you are not.
I’ll help you to define who you are, why you’re here, what makes you unique and why your customers should care.
Naming
Standout, memorable, easy to spell, pronounce and above all – available.
Narrative and positioning
Why you exist, your purpose, what makes you so special and why people should care.
Taglines & straplines
Get your offer or differentiator in a nutshell.
Finding the right words
Say more with less using a language your customers can relate to and understand.
Brand audits
Evaluate what’s working, not working or possibly missing from your brand.
Branding is more about people than design.
Because no matter what you do or sell, it's people who make purchasing decision.
People have lots of choice and very little time – they don’t always choose the best products or services, they choose the ones they understand the fastest.
Branding helps people choose then they have too much choice.
I’ll work with you to create a meaningful, distinctive brand that people will want to engage with.
Brand assets
Custom logo design, icons, pictograms and infographics.
Art direction
Commissioning and art-direction of photography, illustration and videography.
Online / screen and devices
Website design, email shots, newsletters, social posts, motions graphics and explainer videos.
Offline / print and publications
Reports, brochures, magazines, flyers, posters and adverts to name a few.
Internal communications
Brand toolkits and guidelines, presentations, pitch decks and tender documents.
Spaces and places
Branding for events, exhibitions, shops, bars and restaurants.
This is where the rubber meets the road. I'll equip you with the necessary assets, toolkits and guidelines to effortlessly roll out your brand. If you find there's any additional design material required that's outside your skillset or comfort zone, then I'll be ready to step in.
I can deliver:
Clients I've helped…