Over the past 20 years,
I’ve learned that most brand
problems aren’t design problems —
they’re clarity problems.

I work with start-ups and growing businesses to clarify what they do, what makes them unique and how they make their customers’ lives better.

My end-to-end process is strategy first, design second.


Problems I solve:

Businesses at different stages often face the same challenges: 

“We need a credible brand we can build on from day one.”


“Our brand has drifted – it looks improvised and inconsistent.”


“What we do has evolved, but our brand hasn’t.”


Who I work with:

If you’re starting up, scaling or evolving, or your brand has drifted over time – I can help.

I’m not for everyone. 
If you’re looking for fast, purely decorative design, I’m probably not the right fit. 

If you value thinking, creativity and purposeful, future-proof brands – we’ll get on well.

View my work
About me



Chat? Meet? Coffee? 

If you feel we’d be a good fit, if you care deeply and are infectiously excited about what you do – I’d love to hear from you.
sayhello@whirligigcreative.com