Blog.

A series of articles related to branding and brand strategy, peppered with some entirely selfish rants and ramblings.

'Narrative':  It ain't what you do, it's the why that you do it.

'Positioning': The bedrock of your brand.

Charity branding (and why it needs to work harder).

Brand agency rates (and why they mean nothing to you).

The drummer in Def Leppard only has one arm.

How to avoid design by committee.

Why brands confuse conversations with communications.

10 steps for a successful rebrand.

DAM, BAM, thank you MAM.

Brand design quotes we like.

A-Z of Brand Terminology

Cadburys once made mashed potatoes.

Don't dash blindly into the brand registration minefield.

Beware the 'full-service' brand agency myth.

 

 

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