TradeBridge
Company branding and visual identity

 

TradeBridge are one of the fastest growing non-bank global providers of working capital offering supply chain finance solutions that allow ambitious businesses around the world freedom to grow.

 

Having worked with TradeBridge since their conception some eight years ago, a new change in positioning and strategy provided the opportunity for a refresh of the visual identity.

Mindful not to lose any established brand equity, we made minor adjustments to the logo, and refinements to the typography and colour palette, ensuring that the new visual identity retained the solid footing of the established brand, but with a more modern look and fit for digital applications.

 
  • TradeBridge brand guidelines. Designed by brand agency Whirligig Creative in South London
  • Brand guidelines written and designed for TradeBridge by brand agency Whirligig Creative in South London
  • TradeBridge visual identity and brand guidelines. Writeen and designed by brand agency Whirligig Creative based in South London

New typographic styles consist of just three weights of Poppins to keep things clean and simple to establish type hierarchy. The font honoured the weight, cut and geometrics of the original brand font, but with improved contrast and legibility on screen.

A suite of custom monoline icons was designed to complement the weight and style of the typography. The icons serve to support the narrative of the brand while adding functionality and styling to the brand visual toolkit.

New staff photography was commissioned on location at offices on Bloomsbury Street as part of the new visual identity. Images shown copyright of Paul Tait.

 
  • TradeBridge company brand guidelines. Designed by London branding agency Whirligig Creative
  • Company brand guidelines and visual toolkit produced for TradeBridge. Designed by London branding agency Whirligig Creative
  • The brand guidelines produced for TradeBridge consisted of a visual identity toolkit. Design by London branding agency Whirligig Creative
  • The visual identity toolkit design was designed to support the overall company brand guidelines. Brand guidelines were designed by London branding agency Whirligig Creative
  • The visual identity toolkit covered all the visual assets that madeup the brand identiy, such as logo design, icons and typography. The brand guidelines were designed by South London branding agency Whirligig Creative
  • The brand guidelines provided guidance on the implementation of the many brand assets within the visual toolkit design. The company brand guidelines were written and designed by London branding agency Whirligig Creative
  • TradeBridge's visual identity toolkit was written to support the company brand guidelines and to ensure a consistent implementation. The brand guidelines were designed by London branding agency Whirligig Creative
  • Sample page from TradeBridge brand guidelines designed by London branding agency Whirligig Creative
  • Sample page shown here is taken from TradeBridge visual identity toolkit which fomrs part of the brand guidelines. Written and designed by London branding agency Whirligig Creative

 Other work…

Miss P’s / Kohn & Case  

Oriental Press / Amita  

Myla and Davis / Acu.  

Defune / Pearspring  

hub4 / the Convention  

Payroll Worldwide  

TradeBridge

 

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If you feel we'd be a good fit, if you care and are infectiously excited about what you do, then we'd love to hear from you. Drop us an email, or (call us 'old fashioned') pick up the phone.

 

 

sayhello@whirligigcreative.com 

+44 (0)20 8299 8600