Oriental Press
Startup branding and visual identity
"It's not an easy task to convince people to switch brands or services, or even rethink how they do things. That's why a brand needs to connect with its customers on all levels; strategically, aesthetically and emotionally."
I was invited to conduct a rebranding exercise for the Oriental Press, one of London's leading commercial print and publishing companies with sales and marketing houses in the Middle East and Europe. The company rebrand consisted of a redesign of the existing logo, corporate communications literature and website.
A big part of the company brand's identity relied upon specially commissioned photography which utilized a high-speed camera to capture abstract forms of printing ink in motion. In each image, a series of ink combinations were used to differentiate between specific services within the company which also correlated with the company service brand colours.
The rebrand resulted in a more coherent company branding style, with a consistent and striking visual identity across all communication touchpoints.
I commissioned and art-directed high-speed photography to capture abstract forms of printing ink in motion. In each image, a series of ink combinations were used to differentiate between specific services within the company which also correlated with the company service brand colours.
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logo design and company rebrand by London brand desginer Whirligig. The brand logo was redesigned for a more modern interpretation of the core company service in publishing. We made fine tuning adjustments to the brand colour for better consistency across digital and print.
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Branded Stationery Design by London brand desginer Whirligig. The letterhead features an embossing of the brands holding device.
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Branded Brochure Design by London brand desginer Whirligig. All brochures rely on a photographic image on their cover for differentiation of services. The concept for the images were based on ink splashs captured using a high speed camera. Inks colours were carefully chosen to ensure they we're consistent with service brand colours.
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Branded Brochure Cover Design by London brand desginer Whirligig who specialises in brand strategy and comminications.
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Branded Brochure Design by London brand desginer Whirligig. A UV varnish was applied in the shape of the brands holding device of the open book silohette.
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Website Design by London brand desginer Whirligig. The home page was redesigned to offer better signposting to servcies and enhance customer engagement. Brand colours appear as way=finding elements to specific brand services.
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Website Homepage Design by London brand desginer Whirligig. The brand photographic images for the website were stylised to ensure that they belong as a set. Use of brand colours applied as a gradient were subtley incorporated to help text standoff and legibility.
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Company brochure Design by London brand desginer Whirligig. Each brochure features an ink photograph customised to reflect the service division of the brand.
New photography was commissioned at the Dubai print house to adorn the new website and service brochure material. I art-directed a mixture of macro and micro images to help capture both the scale of the facilities and the narrative of the print process.
Other work…
Miss P’s / Kohn & Case
Oriental Press / The YWD
Myla and Davis / Acu.
Defune / Pearspring
hub4 / the Convention
Payroll Worldwide
TradeBridge
Zoom?
Chat?
Coffee?
If you feel we'd be a good fit, if you care and are infectiously excited about what you do, then I'd love to hear from you.
sayhello@whirligigcreative.com
+44 (0)7902 435026