Retail branding and visual identity
Based in South London, Pearspring provides houseplants and botanical goods to the discerning residents of East Dulwich and the surrounding area.
I created a bespoke logo face to serve as the main company logo together with a more elaborate, illustrative floral badge to adorn packaging, promotional items and less formal communications. A specially commissioned, bespoke mosaic was also designed to sit within the shop entrance.
The brand relies on only a single colour which is used sparingly as an accent within the branding, giving the visual identity an unlaboured beautiful, utilitarian feel.
The visual identity uses a single colour and is used sparingly as an accent within the branding to give an unlaboured beautiful, yet utilitarian feel.