hub4
Charity startup branding & visual identity
hub4 is a youth arts-based startup charity aimed at young people aged 16-25 not in education, employment or training. Funded by The Lottery Fund they offer workshop-based courses for young people who ordinarily do not flourish in a typical classroom environment or educational setting. The courses are aimed at developing an interest in furthering their education or a career in the arts and media.
The visual identity utilises bold, simple typography together with a monotone colour palette. At the heart of the brand is the hub4 logo featuring character silhouettes depicting activities that assemble to form a '4' to further emphasize the brand name and visual identity.
To promote the charity, I designed and art-directed a series of posters playing on the concept of 'not fitting in' but for all the right reasons. Each poster focused on a single area of arts and media from drama, music production, dance and live performance.
I designed a series of posters with creative copywriting to directly engage with their audience, playing on the concept of 'not fitting in' but for all the right reasons. Each poster focused on a single area of arts and media from drama, music production, dance and live performance.
Other work…