'Budget' is an ugly, harsh word. To some it implies limitation and constraint, long before any creative process is underway.
For us it's not so much a case of knowing a clients budget, but rather understanding the 'value' they place on the exercise. By focusing on the 'value' it can help to define and justiy a budget.
What makes us affordable is our approach. Budgets vary in size and each bring their own limitations, however we work closely with our clients to identify how best to allocate their budget, ensure the right value is invested in the right places and that specific goals are achieved.