Acu. Magazine
Magazine design, logo and visual identity

 

"A brand cannot build success solely on its product or back story. It needs a real community beneath it, one that emotionally connects to the brand through a set of shared values."

Acu magazine is a quarterly publication produced by the British Acupuncture Council for its members. The content is largely produced by its members, for its members with a readership of approximately 7,000.

 

The magazine has seen substantial changes since we took on the publication some 10 years ago. As part of the rebrand I proposed a name change from 'The Acupuncturist' to 'Acu' gave the magazine a stronger sense of identity and ownership, while a redesign brought greater attention to typography, grid and content structure.

 

I worked with editors and contributors using a remote and collaborative workflow of Adobe InDesign and Adobe InCopy which has reduced overall production time by 40% taking pressure off editors, contributors and advertisers to hit submission deadlines.

In addition to the design and layout of the Acu magazine, I produced a number of custom illustrations that have adorned the front cover and supported articles.

BAcC Acu Magazine Design – Cover Designs 1 - by London branding designer Whirligig
 

Working with editors and contributors using a workflow of InDesign and InCopy has reduced overall production time by 40% taking pressure off editors, contributors and advertisers to hit print deadlines.

 Other work…

Miss P’s / Kohn & Case  

Oriental Press / The YWD  

Myla and Davis / Acu.  

Defune / Pearspring  

hub4 / the Convention  

Payroll Worldwide  

TradeBridge

 

Zoom? 

Chat? 

Coffee? 

 

If you feel we'd be a good fit, if you care and are infectiously excited about what you do, then I'd love to hear from you.

 

 

sayhello@whirligigcreative.com 

+44 (0)7902 435026