Magazine design, logo and visual identity
Acu magazine is a quarterly publication produced by the British Acupuncture Council for its members. The content is largely produced by its members, for its members with a readership of approximately 7,000.
The magazine has seen substantial changes since we took on the publication some 10 years ago. As part of the rebrand I proposed a name change from 'The Acupuncturist' to 'Acu' gave the magazine a stronger sense of identity and ownership, while a redesign brought greater attention to typography, grid and content structure.
I worked with editors and contributors using a remote and collaborative workflow of Adobe InDesign and Adobe InCopy which has reduced overall production time by 40% taking pressure off editors, contributors and advertisers to hit submission deadlines.
In addition to the design and layout of the Acu magazine, I produced a number of custom illustrations that have adorned the front cover and supported articles.
Working with editors and contributors using a workflow of InDesign and InCopy has reduced overall production time by 40% taking pressure off editors, contributors and advertisers to hit print deadlines.