Payroll Worldwide
Company branding and visual identity

 

"A business needs to be clear on its purpose, who it is and who it is not, even if that means leaving a big chunk of customers at the roadside."

Payroll Worldwide is an international payroll service with offices established within the US and Latin America looking to break into the UK market.

 

I was asked to rebrand their existing startup branding to help raise their value perception, consolidate the group and secure them a position as a serious contender within the UK market. As part of the redesign, I created a bespoke logo mark supported by a simple and efficient brand style that could be implemented broadly across several touch points. The branding palette was intentionally kept monotone to ensure that colour was a prominent and recognizable brand asset.

 

The brand's typography was kept light and simple to provide an efficient and open vibe. A custom graphic speech bubble was designed to provide both a neutral backdrop and clear space to house headlines and key messages. All visual elements came together to produce a clean and contemporary brand with a strong graphic presence across all print and digital touchpoints.

Website design and company branding for a startup company.
 
  • Website design and company branding for a startup company.
    Website design and company startup branding for a startup company. Visual identity by London brand designer Whirligig. The home page imagery changes to reflect the websites territory and audience to help with brand engagement.
  • Website branding home page design
    Website branding home page design – by London brand designer Whirligig. Using a holding device for typography alows us to effortlessly introcduce narrative imagery to support the message.
  • Website branding home page design
    Website branding home page design – by London brand designer Whirligig. The website page template utilises the key brand mark and holding device to help lockdown the page typography in a clear and legible space.
  • Website design and company branding agency
    Website design and company branding agency – by London brand designer Whirligig. The branding allows imagery and video to sit comfortably in the background without distracting from or infringing on the brands key message.

 Other work…

Miss P’s / Kohn & Case  

Oriental Press / The YWD  

Myla and Davis / Acu.  

Defune / Pearspring  

hub4 / the Convention  

Payroll Worldwide  

TradeBridge

 

Zoom? 

Chat? 

Coffee? 

 

If you feel we'd be a good fit, if you care and are infectiously excited about what you do, then I'd love to hear from you.

 

 

sayhello@whirligigcreative.com 

+44 (0)7918 728928