Company branding and visual identity
Payroll Worldwide is an international payroll service with offices established within the US and Latin America looking to break into the UK market.
I was asked to rebrand their existing startup branding to help raise their value perception, consolidate the group and secure them a position as a serious contender within the UK market. As part of the redesign, I created a bespoke logo mark supported by a simple and efficient brand style that could be implemented broadly across several touch points. The branding palette was intentionally kept monotone to ensure that colour was a prominent and recognizable brand asset.
The brand's typography was kept light and simple to provide an efficient and open vibe. A custom graphic speech bubble was designed to provide both a neutral backdrop and clear space to house headlines and key messages. All visual elements came together to produce a clean and contemporary brand with a strong graphic presence across all print and digital touchpoints.